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Terms, Privacy & the Free Entry Route

The three legal pages every UK raffle site needs. Where to edit, what must be in each, and how to adapt the template safely.

Updated 14 May 20267 min read

Three legal pages are non-negotiable for a UK raffle site: Terms & Conditions, Privacy Policy, and the Free Entry Route. They’re editable directly in your admin, they ship with sensible templates, but you must review and adapt them before you go live.

Where to edit each page

  1. Open Admin → Pages.
  2. You’ll see three (or more) entries: Terms & Conditions, Privacy Policy, Free Entry Route. Each opens a rich-text editor.
  3. Edit, save. Changes go live immediately — no redeploy.

Terms & Conditions: the must-have clauses

The template covers the standard ground. Personalise these sections specifically:

  • Operating company — your registered Ltd name, company number, registered office. See Register Your Company.
  • Eligibility — UK residents, 18+, not employed by the business. Adapt the residency clause if you allow IE/CI.
  • Draw mechanics— how draws are conducted (random number generator + audit log), how winners are contacted, what happens if a winner can’t be reached.
  • Prize delivery — your dispatch timelines, shipping policy, what happens to refused / returned prizes.
  • Refunds & cancellations— the Consumer Contracts Regulations don’t give a cooling-off right on competitions, but be explicit about your policy.
  • Dispute resolution — UK law, English courts.

Privacy Policy: GDPR-friendly defaults

The template covers UK GDPR requirements. Personalise:

  • Data controller — your Ltd company, with contact email + registered office.
  • Data we collect — name, email, phone, address (for prize delivery), payment confirmation token (not card number — that stays with Cashflows), IP address.
  • Purposes — competition entry, prize delivery, marketing (only with opt-in), legal compliance, fraud detection.
  • Retention— “Order data: 6 years for tax, marketing data: until you unsubscribe” is a reasonable default. Don’t copy other operators’ numbers blindly.
  • Cookie policy — list your tracking cookies (Pixel, GA4, your own session cookie). Our cookie banner enforces the consent layer.
  • Subject access rights — instructions for customers to request, edit, or delete their data. Provide a working email address.

Free Entry Route: this is the load-bearing one

Under Section 95 of the Gambling Act 2005, you offer a no-purchase route to enter. This page is what makes your whole business compliant with that exemption — don’t copy wording from another operator. Required content:

  • The postal address for free entries. A real PO box or registered office; not a co-working space address.
  • What to put on the envelope — your name, address, email, telephone, the competition you want to enter.
  • Closing time — postal entries must arrive before the competition draw. State the cut-off.
  • Equal odds clause— “Free entries have identical chances of winning as paid entries”. This is the single most important sentence on the page.
  • No fee on receipt— you can’t charge a handling fee. Don’t imply you can.

Related: Free Entry Route (compliance deep-dive).

Don’t copy from your competitors

Lifted Terms & Privacy text is the single most common source of legal trouble for new operators. Their copy was drafted for their company, their refund policy, their dispute jurisdiction — not yours. The template we ship is a generic UK starting point; adapt it. If your business gets big enough to justify £500 of solicitor time, get a proper review.

How visitors find these pages

  • Footer of every page — Terms, Privacy, Free Entry Route links auto-appear.
  • Checkout — “By placing this order you agree to the Terms” checkbox links here.
  • Sign-up flow — same Terms acknowledgement.

Related: Free Entry Route compliance · Register Your Company · PCI Compliance.