Payment processors for UK raffle sites
Stripe, Cashflows, Worldpay — the three processors UK raffle operators actually use, compared on fees, KYC speed, wallet support, and raffle-friendliness.
TL;DR
- · Stripe — fastest setup (hours), highest fees (1.5% + 20p UK), best DX, occasional account holds. Right for launch and £0-£100k/mo.
- · Cashflows — UK-focused acquirer, raffle-friendly underwriting, lower fees at scale (0.6-1.2% + interchange), slower KYC (1-3 weeks). Right for £20k/mo+ when fee savings outweigh setup time.
- · Worldpay — enterprise-grade, lowest fees at very high volume, longest sales cycle, account manager relationships. Right for £200k/mo+ at scale.
- · All three support Apple Pay, Google Pay, and strong 3DS/SCA out of the box.
The three real options
UK raffle businesses use one of three payment processors at scale: Stripe, Cashflows, or Worldpay. Each fits a different operating stage and risk appetite. Other processors (Square, GoCardless, SumUp) either don't underwrite raffles or aren't suited to high-volume online competitions.
Stripe: fast setup, higher fees
Stripe is the fastest way to start accepting payments on a UK raffle site. Sign up online, verify in hours, accept cards same day. Developer experience is genuinely good — clean APIs, comprehensive docs, webhooks that work.
Fees: 1.5% + 20p per transaction for UK cards, 2.5% + 20p for international. No monthly fee, no setup fee. Apple Pay + Google Pay included at the same rate. UK direct-debit (Bacs) available separately.
KYC: hours to days for a new UK limited company. Stripe will ask for proof of business, director ID, and bank account verification. Fast enough that you can be live the day after you incorporate.
Raffle position: Stripe accepts free-entry prize draws as standard commerce — provided the landing page shows the free option and you're operating a legitimate competition. Occasional account holds happen if Stripe's risk system flags chargeback patterns or sudden volume spikes. Keep dispute rates under 1%.
Best for: launching a new site, validating the product, running through your first £0-£100k/mo. Fees become noticeable above £50k/mo but still manageable.
Cashflows: raffle-friendly, slower KYC
Cashflows is a UK-based acquirer that's actively favourable to prize-draw operators. The trade-off is a slower onboarding (1-3 weeks for KYC + underwriting) and slightly more involved developer integration.
Fees: typically 0.6-1.2% + interchange + 10-15p per transaction for UK cards once underwritten — meaningfully cheaper than Stripe at volume. Exact rate depends on your card mix, volume tier, and chargeback history.
KYC: 1-3 weeks. You'll provide trading history, projected volumes, T&Cs, sample transaction flows, and director details. Some operators get an MID (merchant ID) approved on terms — sometimes with deferred go-live until the website is launch-ready.
Raffle position: Cashflows specifically underwrite UK prize-draw operators (we use them on Lucky Turbo). They understand the free-entry route model and don't treat raffle volume as inherent risk the way some processors do.
Best for: operators doing £20k/mo+ where fee savings vs Stripe pay back the slower setup, and operators who want a UK acquirer rather than a US-based payment platform.
Worldpay: enterprise, high volume
Worldpay (and its sibling Adyen at similar scale) is the enterprise tier. Account-managed relationships, custom rates, advanced fraud tools, and the ability to handle very high transaction volumes.
Fees: custom — typically interchange + 0.2-0.6% + small per-transaction fee. Genuinely cheaper than Cashflows at very high volume but rarely worth the integration effort below £200k/mo.
KYC: 4-12 weeks with a relationship manager. Expect underwriting interviews, financial review, and detailed business plan questions. Not a self-serve flow.
Raffle position: Worldpay underwrites prize draws as long as you can demonstrate operational maturity. They want to see good chargeback rates, proper compliance, and steady volume — they aren't underwriting brand-new operators.
Best for: mature raffle operators doing £200k/mo+ where the fee savings genuinely move the bottom line and where the enterprise tooling earns its keep.
Side-by-side comparison
| Factor | Stripe | Cashflows | Worldpay |
|---|---|---|---|
| UK card fee | 1.5% + 20p | 0.6-1.2% + interchange | Custom (low at volume) |
| Setup time | Hours | 1-3 weeks | 4-12 weeks |
| Developer ergonomics | Excellent | Good | Enterprise |
| Apple/Google Pay | Default | Default (post-KYC) | Standard |
| Raffle-friendly | Yes, treated as commerce | Specifically yes | At scale yes |
| Right at | £0-£100k/mo | £20k-£500k/mo | £200k/mo+ |
| Risk of account hold | Medium | Low (relationship) | Very low |
3DS and AVS requirements
UK PSD2 mandates Strong Customer Authentication (SCA) for most online card payments. In practice this means 3D Secure 2 challenges — usually a biometric tap or SMS code from the bank — on most transactions over a low threshold.
3DS exemptions to ask for: Transaction Risk Analysis (TRA) for low-risk transactions, recurring-payment exemptions for repeat customers, low-value exemptions for sub-£30 purchases. All three reduce checkout friction.
AVS (Address Verification System): matches the cardholder's address against the bank's record. Required by most acquirers; mismatches generally result in declines or extra friction. Collect the full UK address (postcode + house number minimum) and pass it on every transaction.
Apple Pay / Google Pay handle SCA via biometrics — counted as strong authentication, so the 3DS step is often skipped entirely. Another reason these wallets convert better than raw card entry.
How to choose for your stage
- · Pre-launch / first 3 months: Stripe. Same-day setup, no business plan reviews, get to first revenue ASAP.
- · £20k-£100k monthly volume: Stay on Stripe — the fee delta vs Cashflows is real but not yet life-changing. Migration cost outweighs savings.
- · £50k-£100k monthly volume: Start Cashflows KYC in parallel with running Stripe. Switch over when MID approved.
- · £200k+ monthly volume: Worldpay or Adyen conversation. Continue running Cashflows or Stripe as backup.
- · Multi-tenant platforms: Often run all tenants on a single shared Cashflows MID per-tenant, with the platform owner managing underwriting. Saves each tenant from individual KYC.
FAQ
Can I switch processors later?
Yes — most operators start on Stripe and migrate to Cashflows or Worldpay at scale. The migration is a few days of integration work plus running both in parallel during cutover. Customer experience is identical either way.
Do any UK processors actually refuse raffle businesses?
PayPal historically has, especially for new accounts. Some smaller acquirers won't touch the category. Stripe, Cashflows, Worldpay, Adyen all accept free-entry route operators when documentation is good.
What about Klarna / BNPL?
Most raffle operators avoid — consumer protection complaints and chargebacks make BNPL costly. Some test Klarna for high-ticket prize draws (£50+ entry) but it doesn't suit the £1-£5 ticket norm.
Should I use multiple processors as a backup?
At £100k+/mo: yes. Run Stripe as backup to Cashflows (or vice versa). If your primary MID gets a 24-hour hold, having a backup means uninterrupted revenue. Most platforms can route per-customer to whichever processor is healthy.
How do I keep my chargeback rate low?
Clear refund policy, fast support, automated draws with auditable randomness, prominent free-entry route, no surprise charges, and clear descriptors on the customer's bank statement. Chargeback rate above 1% gets you flagged; above 1.5% gets accounts paused.
Continue reading
Apple Pay & Google Pay on raffle sites
Why mobile wallets are now essential — and how to configure them per processor.
Mobile checkout optimisation
Form-field minimisation, single-page flow, the levers that lift mobile conversion.
How to start a UK raffle business
The full launch playbook — legal, tech, marketing, costs.
Pricing
Turbo IT integrates with Stripe or Cashflows. Launch tier from £99/mo.
Ready to launch?
Stripe ready in hours, Cashflows ready when you scale — both integrated. Launch your raffle site with the right payment rail on day one. £99/mo + 19p per ticket.